Sleep well knowing your content and product strategies are in capable hands.

Led by an accomplished writer, editor, and product reviewer with over 15 years of industry experience, Midnight Brief specializes in creating quality content and providing brand consulting tailored to your goals.

Writing

〰️

Editing

〰️

Storytelling

〰️

Thought Leadership

〰️

Product Consulting

〰️

Content Management

〰️

Writing 〰️ Editing 〰️ Storytelling 〰️ Thought Leadership 〰️ Product Consulting 〰️ Content Management 〰️

Why work with Midnight Brief?

Perhaps you’re the head of the commerce vertical for a major media outlet seeking a professional who’s been crafting shopping content for nearly two decades.

Or maybe you’re a brand that wants to benefit from the expertise of a professional reviewer and commerce writer to deliver great products and sales copy that converts.

You might even be a founder or executive aiming to become an influential figure in your field, with support from a passionate and skillful storyteller.

If that sounds like you, let’s discuss how Midnight Brief can help you reach your goals (and then some).

What is a Midnight Brief?

Midnight Brief is a nod to the founder’s affinity for all things sleep and her career as a writer and editor, which has no doubt been loaded with project briefs. It’s also an homage to all the times she burned the midnight oil — but she’s a lot better about logging off and going to bed at a reasonable time these days.

Services

    • Product Reviews: Thorough, honest, and engaging accounts to help shoppers make the best decisions for their needs and budget.

    • Advice & How-To Articles: Meticulously researched content that answers readers' most pressing questions, with insights from a network of qualified subject matter experts.

    • Profiles: In-depth interviews highlighting industry leaders and innovators, bringing their stories and expertise to a broader audience.

    • Roundups & Gift Guides: Mindfully curated product lists delivering genuine value to readers.

    • Blogs: Clear, helpful content that breaks down common problems and shows how your product can help solve them.

    • Websites: Tell your brand story in a way that inspires readers to want to take part in your journey.

    • Thought Leadership: C-level executives and brand founders can share their victories and the important lessons they learned along the way.

    • Product Descriptions: Captivating blurbs that convert interest into sales.

    • Article Updates: Keep evergreen content relevant by ensuring all information is accurate and adding appropriate keywords to appease the fickle search algorithms.

    • Content Polishing: Surface-level fixes and substantial revisions to refine content, with detailed notes to help writers understand changes.

    • Voice & Style: Maintaining consistency in tone and formatting for a seamless reader experience, because every company is different.

    • Topic Ideation: Collaborating with editorial to generate creative and compelling story ideas based on trends, reader interest, and brand values.

    • Product Optimization: Collecting and analyzing feedback on common issues to improve new and updated products.

    • User Experience: Identifying customers’ major pain points and developing features to address them.

    • Fresh Perspective: A sharp eye for objective product evaluation, honed over more than a decade of writing product reviews for major online outlets.

    • Photographs & Video: High-quality visuals with a polished yet authentic feel for showcasing products and events in a relatable way.

    • On-Camera Work: Open to producing short-form or long-form videos, either as accompaniments for written stories or as stand-alone content.

    • Event Hosting: Panel moderation that puts esteemed guests at ease while encouraging active audience engagement.

Who is Midnight Brief?

Alison Barretta

Founder + Editorial Director

Content + Product Strategy

Capricorn Sun + Gemini Moon

Midnight Brief is Alison Barretta — a writer, editor, and product reviewer who’s been creating shopping content long before every legacy outlet launched a commerce vertical.

During the Great Recession in 2008, Alison landed a full-time role at a popular deal site, where for over 10 years she fired off short-form copy, crafted longer features, oversaw an international content team, and curated the best offers for millions of readers every month.

In 2019, Alison began her freelancing journey by writing hands-on skincare reviews for Business Insider, crafting deeply-researched buying guides for an emerging travel site, and ghostwriting accessible, informative blogs for skincare, wellness, and lifestyle brands, as well as a functional medicine practice.

These days, Alison’s main calling is sleep. She wrote her first mattress review in 2020, which has culminated in a vast library of detailed reviews, shopping guides, and expert-led features for outlets including Tom’s Guide, The Strategist, Forbes Vetted, U.S. News, and HGTV.

Alison aims to help people sleep better by connecting them with products and solutions that deliver real value, saving them time, money, and frustration. In 2025, she launched More Than Mattresses on Substack to expand her expertise and build an active community while creating a space to tell the stories she’s most passionate about.

Major media companies such as Future, Forbes, Ziff Davis, and Warner Bros. Discovery have trusted Alison to deliver honest, well-researched stories and product reviews. In fact, most of them continue to work with her today.

Alison founded Midnight Brief Media & Consulting in 2025 to forge partnerships not only with leading publications but also with brands who are keen to leverage the insights of a professional reviewer and career commerce writer who understands what drives consumers to purchase or pass.

When she’s not hovering over her M4 MacBook Air, Alison is getting her steps in with her at-home DDR setup, watching Formula 1 for the intense racing action (and the memes), waiting for the Philadelphia Flyers to become competitive again, and finding unique ways to up her protein intake (like most adults these days, it seems).

Notable Work

For more samples, visit Authory,